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Desigual, the amazing line we started carrying here at Platinum/Celebritymoda.com, is a designer lifestyle brand for men and women that continues to evolve while staying true to its roots.  Its first ever campaign slogan was: "Desigual is not the same" and I can assure you, getting the opportunity to see and sell this collection is a breath of fresh air in that its use of bold colors, patchwork designs and unique embroidery offers to fashionistas something not being done by others designers at this time.  Desigual's Latin roots can perhaps be attributed to its daring and innovative color palettes and fabric choices.  Their "ME AND YOU" 2009 collection is creative, cool and committed to its view of life and fashion.



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Carolyn M. Jones, owner of the hot denim line, PRVCY, formed her Man's and Woman's denim label with a personal mission - to help find a cure for 
breast cancer, which had taken her mothers life.  PRVCY Premium Denim donates up to 10% of their profits toward research for the cure.  In honor of Breast Cancer Awareness Month, PRVCY Wear, is giving away a pair of their fabulous designer jeans everyday to some lucky girl.




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The amazing jeans that you have been seeing Katie Holmes wear for the last two years are made by PRPS clothing company. The founder and creative director Donwan Harrell spent a over decade traveling and gathering inspiration.  During his time in Japan he was enthralled with the workmanship and quality products in the country's garment industry but found that there was a major lack of larger sizes.  Thus the start of PRPS; jeans made in Japan with only the highest quality in fabrics and craftsmanship.  Donwan grew up in North Carolina and Virginia around a lot of hunting a fishing and has always loved the way that clothes become worn in these activities.  He keeps these outdoors-men in mind today when designing his jeans.  In his words his designs are a"product with purpose".